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Emerson Bainbridge, humble beginnings in Newcastle
Successful opening partnership Emerson Muschamp Bainbridge was 21 years old when in 1838 he went into partnership with William Alder Dunn ...
The early shop
Fixed pricings From the outset, it was the owner’s aim to be different. It was strongly stressed that there was to ...
The end of the 19th century
Vast increase in size and scale At the end of 1850, Muschamp left the business, leaving the Bainbridge in sole control. As ...
The twentieth century
Embracing new technology A new century brought the utilisation of brand new technology, as a way of differentiating themselves from competition ...
Property requisitioned The war years were an extremely difficult time for the Bainbridge business. When war was originally declared, part of ...
Staff Trainers Conference 1967
Trainers have time to relax
The steps towards Partnership takeover
Entire shake-up Despite avoiding material damage during the Second World War, it became obvious that an entire shake-up was required in ...
The acquisition of Bainbridges into the John Lewis Partnership
Acquiring a landmark On February 2nd 1953, Bainbridge of Newcastle was acquired by the John Lewis Partnership. The business was a focal ...
Crocodile Handbags at Caleys of Windsor
An unexpected reason for buying a crocodile handbag
Steps towards Eldon Square
The Partnership continues to make changes Throughout the 1960’s, many of the old departments that had characterised the original Bainbridges store, ...
The grand opening of Bainbridges, Eldon Square
Brand new Bainbridges Building, which began in 1973, was completed in 1976. On Sunday 17th October to late on Monday 18th, ...
The rebuilding project of the 1950's
Striding forward The fortuitous yet insightful decision to move Tyrell and Green to Winchester really boosted the branch’s fortunes when it ...
Wartime fortunes flounder
AH Bull At the outbreak of war in 1939, Heelas of Reading was doing rather well. A takeover bid by the ...
The opening of the new shop, 1955-1956
Opened in parts The first completed part of the new shop was opened in June 1955. With space at a premium ...
In the search of stability
The Years prior to the move to West Quay
Favourite for many Just over a year after opening, Tyrrell and Green recorded a £1000, 000 turnover for the first time. ...
The Growth of Heelas throughout the 70s and 80s
Vast expansion plan By the early 1970’s, Heelas had more than 1100 partners. With demand and sales growing and floor space ...
Relocation to West Quay
New shopping centre In the Gazette of the 5th October 1996, the Partnership announced its intentions to relocate Tyrrell and Green ...
From Heelas to John Lewis Reading
The Oracle As an ongoing project to modernise Reading, a major new shopping centre was opened quite literally on Heelas back ...
The grand opening of John Lewis Southampton
Edge of modern retailing John Lewis Southampton opened for business on Thursday 28th September 2000. The absolute epitome of twenty-first century ...
Mr HJ Ilsley and Heelas' Special Service department
Thank the vacuum for Special Services A unique department within Heelas was opened in 1925. Known as the Special Department, its ...
Famous throughout Liverpool Henry Boswell Lee was the owner of a famous silk shop in Liverpool, originally born out of a ...
GH Lee and Selfridge Provincial Stores Ltd
Selfridge buys the business from Oakshott After the death of Oakshott in 1910, GH Lee continued to expand, but was directionless ...
The effect of War on GH Lee
The ebb and flow of Wartime conditions Whilst London suffered greatly during the war because of the evacuation of staff and ...
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