The Partnership Years, 1940-1990

A Jones Brother promotional leaflet from the 1950's
The exterior of Jones Brothers in 1985

Wartime Restrictions

During the years of the Second World War, Jones Brothers was lucky enough to come through unscathed. There were however a number of restrictions on the shop, as there would have on any retail outfit during the period. One the biggest was the fact that due to the sheer size of the Jones Brothers premises, the wartime government requisitioned part of the property for their own urgent usage. As can be imagined, the knock on the effect for the rest of the shop was substantial. Not least, space would have been at an absolute premium!

Post-war extentions

Under the Partnership, Jones Brothers had to wait until after the war before any substantial changes were made. In 1950, the food hall that had been closed by the war was reopened, and in the same year, property that had been requisitioned by the government in 1939 was handed back. This prompted years of prosperity and growth, and there were numerous renovation projects, including the 1963 project to extend the food department, which had been made entirely self service in 1957.

Jones Brothers stays rooted at the Partnership moves on

Despite enjoying a strong local trade and many loyal customers, the Partnership announced its decision to close Jones Brothers in 1990. With the opening of John Lewis Kingston set for 1990 and John Lewis Brent Cross already doing fantastic business less than twenty minutes away, the need to have a department store on Holloway road was becoming increasingly limited. On the 21st July 1990, Jones Brothers of Holloway closed its doors for the very last time. With plenty of fond memories to take forward with them, it was undoubtedly the end of a chapter, but equally was sure to be the start of something new.

Comments about this page

  • I’ve found a receipt for my parents Grandmother Clock (“Model” 67001″ bought from the Jones Brothers Holloway Store. Must have been at 1985 or so.
    The clock still works to this day!

    By Sally (17/07/2021)
  • Hi Karen,

    What an interesting find! Unfortunately we don’t have anything similar in our archives so I am not able to shed any more light on this for you i’m afraid.

    Kind regards,

    By imogen (13/07/2021)
  • I’ve recently found a Jones brothers box lid in my loft and wondered if you could tell me more about it, it’s a burgundy brown colour and says Costumes, dinner dresses, walking dresses, evening dresses, bridal dresses down the left side and mourning dresses, children’s dresses, washing dresses and travelling dresses down the right side

    By Karen (30/06/2021)
  • Hi Paul,

    Apologies for taking so long to reply, That’s a great find! The tokens were issued in the 1930s and were given out to customers when they made a purchase, they provided the customer with a 1d discount on purchases made on Thursday mornings. Hope this helps!

    By imogen (26/04/2021)
  • Today I found a Jones Bros [Holloway) aluminium token in a field in Great Hallingbury, Essex which was issued to get more business on Thursdays. Do you know what period these would have been issued?

    By Paul Chapman (09/04/2021)
  • I got my first job in 1971 after leaving art college, in the JLP Central Display Studio, based on the top floor here. I worked on Jonelle packaging and internal forms.

    By Adrian Pearman (11/03/2021)
  • Hi Stephen, thank you for your comment. The scarlet canopies were installed in 1984 and the photograph was taken in 1985. Kind regards,

    By imogen (17/08/2020)
  • I worked as a security guard from 1980 to 82 and the store certainly never had those bright red canopy’s hanging down over the windows if they had them they were never used so I’ve no idae when this photo was taken.

    By Stephen West (11/08/2020)
  • Closure of the store at the time was controversial – Here is a link to the Hansard debate, featuring contributions from concerned local MPs including a Mr Corbyn!

    By A Holloway (22/04/2016)

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