The Partnership pounce on Manchester
The proposal for a John Lewis Trafford was confirmed in the Gazette of 16th August 2003. The branch would habituate the current Trafford Shopping Centre, located just 5 miles to the West of Manchester city centre. With over 4.2 million customers within a 45 minute drive, the shopping centre was ranked fourth in the UK’s league of out-of-town centres. With this in mind, it was the perfect place for the Partnership to stamp its considerable authority. This was the first time that the Partnership would enter a pre-existing shopping centre. If the plan worked, then this could well enable new projects and locations to become available.
A new scheme
Despite the proximity to Cheadle, (just 8 miles!), Trafford would have its own catchment area and would actually benefit from a neighbouring branch so close by. In fact, a unique partnership between Cheadle and Trafford was to be forged. The scheme would involve Trafford and Cheadle sharing a service centre and a call centre, allowing more space in Trafford to be devoted to selling. Shared management would also be a feature unique between the two stores.