Self selection

Trewins Chronicle
Volume1, No.48, 3rd January 1953
Trewins Chronicle
Volume 1, No.53, 31st January 1953
Trewins Chronicle
Volume 2, No.1, 7th February 1953 (First Anniversary Edition)

Self selection was the new  inspiration for the days after the austerity of the war years.

Comments about this page

  • This snippet just shows how unusual it was for customers to serve themselves. Before the 1950s it was unheard of for customers to pick up the goods from the shelves. They would have had to wait to be served by one of the assistants in the department -and few people thought this self service trend would catch on – little did they know!
    The Baker referred to in this snippet was Mr “Max” Baker who was the Partnership’s Director of Selling at that time. He later became the Director of Trading and was one of the strong leaders of the Partnership in the years after World War II. He retired from the business in 1967.
    But who could Mr Jingle be???

    By Judy Faraday (09/08/2007)
  • When I published this page, the only Mr. Baker I thought of was Stanley Baker who was the ‘Assistant General Manager’, later to be ‘General Manager’ of the old Trewins. How interesting to find out the ‘real’ Mr Baker.

    By Ian Hudson (09/08/2007)

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