Gowns to Die For

Peter Jones evening wear 1950s
John Lewis Partnership Heritage Services

In 1943 a new home was found for the workrooms which had previously created gowns for John Lewis and Peter Jones. ┬áThe John Lewis showroom had been tucked away just off Oxford Street in Phoenix Yard behind the John Lewis East House and a stones throw from the burnt out shell of the original John Lewis shop. ┬áThe Peter Jones workroom had been housed in Medway House but the two were moved to 20 – 22 Great Titchfield Street under the management of Taylor and Penton.

Creating original evening gowns and stunning blouses the garments were often modelled in the shops by young female Partners continuing a traditional started in the 1920s when the court dressmaker Elspeth Fox Pitt was employed by Spedan Lewis to bring a higher class of trade to the Peter Jones fashion business.

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