First London branch in 20 years
John Lewis Stratford City was opened on the 13th September 2011, becoming the first shop in the Partnership to open in the capital for 20 years. Waitrose Stratford City was also opened in the department store’s basement. The landmark opening of the duo set London on the path to a successful Olympic Games, and guaranteed the prosperity of East London for decades.
The Stadium Suite enthrals throngs
Customers had started queuing more than two hours before opening, and fully embraced the shop and all it housed. In the Place To Eat, more than 5,000 coffees were made for thirsty customers. Views of the fabulous Olympic Park from the Stadium Suite and furniture department enthralled many, and the store was currently home to the largest London 2012 shop in the area.
As part of its commitment to the regeneration of East London and Stratford, the borough with the 2nd highest unemployment rate in London, the recruitment process looked to maximise opportunities for local people, particularly those who were unemployed. Subsequently, 80% of Partners employed to work in John Lewis Stratford City were new to the business.
The cutting edge of retail
Although it would be during the Olympics that the store really shone, with over 70% of the selling floor featuring concepts that were brand new to the business, Stratford City turned heads from the moment the ribbon was cut. The store featured a more contemporary assortment than could be found in other shops. Cutting edge technology coupled with the very latest expert advice meant that product availability and customer accessibility and assurance were always assured.