Integral part of new investment
Newbury was announced as the latest town to get a John Lewis At Home at the beginning of April 2007. A two-story, 40,000 square foot branch would be constructed at Parkway, a mixed use scheme being developed by Standard Life Investments, that would feature shops, restaurants, shop parking and apartments.
First town centre At Home
Newbury was a fantastic location for the Partnership to move in to, located as it is on the M4 corridor. It was a great opportunity to bring the new format into Berkshire, where an excellent catchment area for the store was ready and waiting. Although there were a number of branches within an hour’s drive of Newbury, the shop would provide John Lewis quality coupled with customer convenience and accessibility. With a Waitrose branch already in Newbury, an At Home store would only help to raise the Partnership profile. Furthermore, the Partnership had chosen a prime spot, directly in Newbury town centre. This would make John Lewis At Home Newbury the first town to be located in a town centre.