High quality children’s-wear
Daniel Neal and Sons held a nationwide reputation for the supplying of high quality children’s-wear, to children of all ages between birth and eighteen years. Operating from seven branches across the UK, stores had departments for boys’ clothing, girls’ clothing, footwear, baby wear, maternity wear, prams and nursery furniture. Originally started as an adult shoe shop in 1837 by Mr Neal in Edgware Road, it was Mr Neal’s son, Daniel that grew the business across London.
Developing the business
In 1911, another shop was leased in Kensington High Street. In it, Daniel’s three sons (Daniel had died in 1893) dropped adult shoes and instead focused on providing children’s footwear and clothing. The three smaller branches were sold, and all efforts were focused in the centre of London to create a children’s department store. A new site was purchased at Portman Square, and the business grew from there. So much so, that the store went into the provinces. Daniel Neal Cheltenham opened in 1937 following an agreement with Cheltenham Ladies College. Later branches were opened in Bournemouth (1947) Exeter (1953) and Bristol (1955) and the newest store in Birmingham was opened in 1960. All of the shop’s aligned themselves with local schools to whom Daniel Neal supplied their uniform. In the Gazette of 2nd February 1963, the Partnership announced its intention to purchase the whole of Daniel Neal and Sons Limited for a sum of just under £120,000. The acquisition had been completed on the 29th January.