The Twenty-First Century
New century, new name
At the dawn of the new century, it was starting to become apparent that although the store had responded with ease to increases in interest and custom, some in Norwich had not adapted so well to the Partnership takeover. By 2001, it was felt they were not making a link between Bonds and John Lewis so when a decision was reached in November 2001 to adopt 6-day trading and open on Mondays, it was also seen as the right time to change the name from Bonds to John Lewis Norwich. The branch council unanimously supported the name-change proposal, as by this point John Lewis had become such a nationally recognised brand.
Changes to signage and packaging had to occur to achieve the change.
Members of the Bond family, including Richard Bond, grandson of the founder and chairman of the company upon the Partnership’s takeover, helped mark the name change. As the founding family came together with the Partnership, it was a symbolic representation of the start of a new era, and the start of a bright future for Norwich.