Becoming John Lewis Newcastle
Years of prosperity
In September 1988, Bainbridges, the world’s first department store, celebrated its 150th year of trading. Since its move to Eldon Square, the shop continued to go from strength to strength; a new Place To Eat restaurant was installed, along with a brand new first-floor entrance into the shop.
New century, new name
In 2002, just after the turn of the century, the Partnership took the decision to change the department store’s name from Bainbridges to John Lewis Newcastle. This was a brave move. Bainbridges was a Newcastle institution, having been in the city for well over 150 years by this point. In fact, many locals still refer to the store as Bainbridges. By 2002 however, it was felt that the John Lewis name was strong enough to stand up for itself, and in a nationwide project to unify its department stores under the one John Lewis name, the store become John Lewis Newcastle. The decision brought to an end one of the longest running brand names the world over. But now, John Lewis Newcastle could look to the future.
Towards the present day
In 2008, a Waitrose supermarket opened opposite John Lewis Newcastle, in an extension of the Eldon Square Shopping centre. Since then, both divisions of the Partnership have continued excellently in the area, at the forefront of Newcastle’s shopping scene.