Conception and construction

By Jonathan Blatchford

Integral part of new investment

Newbury was announced as the latest town to get a John Lewis At Home at the beginning of April 2007. A two-story, 40,000 square foot branch would be constructed at Parkway, a mixed use scheme being developed by Standard Life Investments, that would feature shops, restaurants, shop parking and apartments.

Photo:An article about the Newbury At Home store, from the Gazette of 8th April 2011

An article about the Newbury At Home store, from the Gazette of 8th April 2011

First town centre At Home

Newbury was a fantastic location for the Partnership to move in to, located as it is on the M4 corridor. It was a great opportunity to bring the new format into Berkshire, where an excellent catchment area for the store was ready and waiting. Although there were a number of branches within an hour’s drive of Newbury, the shop would provide John Lewis quality coupled with customer convenience and accessibility. With a Waitrose branch already in Newbury, an At Home store would only help to raise the Partnership profile. Furthermore, the Partnership had chosen a prime spot, directly in Newbury town centre. This would make John Lewis At Home Newbury the first town to be located in a town centre.

This page was added by Jonathan Blatchford on 13/08/2014.

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